(Effective as of May 01, 2018)


This Privacy Policy (this “Privacy Policy”) governs your use of the software application under the title “LADY BELL” for mobile devices (hereinafter to be referred to as “App”) that was created by LORI GROUP ltd (hereinafter - “Company” or “we” or “us”). The App is a period and ovulation tracker, where you can add your personal data. This Privacy Policy explains how Company collects, stores, uses, and discloses personal information from our users (“you”).

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy here and/or informing you via email or text message. You are advised to consult this Privacy Policy regularly for any changes, as continued use is deemed approval of all changes. If you do not accept the terms of the Privacy Policy, we ask that you do not use the App. Please exit the App immediately if you do not agree to the terms of this Privacy Policy.




1.1. App gives you a number of options regarding what information you will give us:


• When you register to create an account with App;

• When you participate on a Forum or other communication mechanism; and

• When you update a App with information relevant to your fertility or pregnancy,


1.2. When you register with App you will submit a variety of information about yourself (such as gender, age, birthdate, email address, mobile phone number) and as you use the App you may submit a variety of information (such as menstrual cycle, weight, temperature, etc.) which may include information about personal health issues and/or information related to your past, present, or future physical or mental health condition.


1.3. Also, when you sign up for App, we may collect other information such as credit card numbers and/or cell phone numbers, as well as other information about you necessary to ensure that the transaction is properly authorized, such as your address, zip code, and cv number (collectively, “payment information”). We also may retain such information to facilitate future transactions.


1.4. In addition to information about yourself, it may be possible for you to submit other content, such as photos and other media, each of which you present through technology available through the App including but not limited to our forum. It is entirely up to you whether you want to submit this additional information, and whether you would like to make it available to others – although information you share on the forum will automatically be shared with others. However, Company has no responsibility for how people you allow to view your content (or the public if you make any information available to the public or post on the forum) use that material, or to whom they may forward it.


1.5. All information that you provide to us through the App is automatically uploaded to our servers and is stored there in duplicate to the information stored on your device. If you remove data from your account, you will no longer see it in the App, but some backups of the data may remain in our archive servers. You are responsible for ensuring the accuracy of the information that you submit to App.


1.6. Information We Collect Automatically

When you access or use the App, we may automatically collect the following information:

1) Device Information: We collect information about the mobile device you use to access the App, including the hardware model, operating system and version, unique device identifiers and mobile network information;

2) Location Information: We collect your IP address, time zone, and information about your mobile service provider, which allows us to infer your general location;

3) Other tracking technologies: We use various technologies to collect information about your use of the App, such as frequency of use, which areas and features of our App you visit and your use patterns generally, engagement tracking with particular features, etc.




2.1. We may use your information, including your personal information, as follows:

a) to analyze, operate, maintain and improve the App;

b) to customize content you see when you use the App;

c) to provide and deliver the products and services you request, process transactions and send you related information, including confirmations and reminders;

d) to customize product and service offerings and recommendations to you;

e) to verify your identity;

f) to send you technical notices, updates, security alerts and support and administrative messages;

g) to respond to your comments, questions and requests and provide customer service;

h) to monitor and analyze trends, usage and activities in connection with our App;

i) solely with respect to information that you mark for sharing;

j) to link or combine with information we get from others to help understand your needs and provide you with better service; and

k) for any other purposes disclosed to you at the time we collect personal information.




3.1. We may share certain personal information, excluding information regarding your marked cycles, pregnancy, symptoms, notes and other information that is entered by you and that you do not elect to share, with third party vendors who supply software Apps, web hosting and other technologies for the App. We will only provide these third parties with access to information that is reasonably necessary to perform their work or comply with the law. Those third parties will never use such information for any other purpose except to provide services in connection with the App.


3.2. Aggregated Information

We may also share aggregated, anonymized or de-identified information, which cannot reasonably be used to identify you. For example, we may share, including, without limitation, in articles, blog posts and scientific publications, general age demographic information and aggregate statistics about certain activities or symptoms from data collected to help identify patterns across users.


3.3. Special Circumstances

We will not share or sell any of your Personal Information to any third party except as otherwise stated in this Privacy Policy and in the following circumstances: (i) in response to subpoenas, court orders or legal processes, to the extent permitted and as restricted by law; (ii) when disclosure is required to maintain the security and integrity of the App, or to protect any user’s security or the security of other persons, consistent with applicable laws; (iii) when disclosure is directed or consented to by the user who has input the personal information; or (iv) in the event that we go through a business transition, such as a merger, divestiture, acquisition, liquidation or sale of all or a portion of its assets, your information will, in most instances, be part of the assets transferred.


3.4. Information Posted by User

The App features several community areas and other public forums where users with similar interests or medical conditions can share information and support one another or where users can post questions for experts to answer. We also offer online discussions which may be moderated by healthcare experts. Our communities are open to the public/the App community and should not be considered private. Any information (including personal information) you share in any online community area or online discussion is by design open to the public and is not private. You should think carefully before posting any personal information in any public forum.


3.5. Retained Information

We will retain your personal information as long as your account is active or needed to provide you services. At any time you can remove your personal information or instruct us to remove it by emailing us, but you should be aware that we may retain certain personal information after your account has been terminated in an aggregated, anonymized form. Any posts or comments you submit may remain visible if and after you delete your account. We are not obligated to remove your posts or comments. We reserve the right to use your information in any aggregated data collection after you have terminated your account, however we will ensure that the use of such information will not identify you personally. We will also retain your personal information as necessary to comply with legal obligations, resolve disputes and enforce our agreements. Please note that some information may remain in our records after deletion of your account, including any information or records that we are legally obligated to retain or that we elect to retain for legitimate business purposes.




4.1. We are concerned about safeguarding the confidentiality of your information. We provide physical, electronic, and procedural safeguards to protect information we process and maintain. For example, we limit access to this information to authorized employees and contractors who need to know that information in order to operate, develop or improve our App. Please be aware that, although we endeavor provide reasonable security for information we process and maintain, no security system can prevent all potential security breaches.



5.1. We are committed to protecting the privacy of children. The App is not intended for children and we do not intentionally collect information about children under 13 years old.




6.1. Although the App may contain links to third party websites or services, we are not responsible for the privacy policies and/or practices on those third-party websites or services. Please understand that this Privacy Policy applies only to information we collect from you. Where we have linked to a third-party website or service, you should read the privacy policy stated on that third-party website or service.




7.1. We may contact you from time to time via email to communicate with you about products, services, offers, promotions, rewards, and events offered by us and others, and provide news and information that we think will be of interest to you.




8.1. The information we collect is governed by the law of England and Wales. Please be advised that the law of England and Wales and laws of other countries may not offer the same protections as the law of your jurisdiction.


8.2. In addition, you agree that information collected through the App may be stored and processed in other states, where the Company currently rents servers, or in any other country in which the Company or its affiliates, subsidiaries or agents maintain facilities, and by using the App, you consent to any such transfer of information outside of your country.




9.1. By using the App, you are consenting to our processing of your information as set forth in this Privacy Policy now and as amended by us. “Processing” means using information in any way, including, but not limited to, collecting, storing, deleting, using, combining and disclosing information, all of which activities will take place on the territory of App distribution.



10.1. If you have any questions regarding privacy while using the App, or have questions about our practices, please contact us via email.